BACKGROUND

Mang Inasal is one of the fastest-growing brands of Jollibee Foods. We needed to create campaign materials to continue the upward surge in growth. However, year-on-year, the brief and the offerings stayed the same.

We needed to get creative. We needed to go fully local. And so every year for 3 years, we created TVCs with local flavor, grounded on cultural nuance that was relevant at that time.