
MENSTRUATING MEN
for Johnson&Johnson's Modess
INSIGHT
The most honest reviews are from the most clueless people.
IDEA
Make men find the best pad.
We tapped YouTuber Wil Dasovich (who also had a huge female following) to do the test. We designed a rig that would simulate a girl’s heavy day. The guys went shopping, had their nails did, and even did yoga while trying out different pads. Their comments were authentically ridiculous, but as honest as can be with Modess winning the competition for best absorption.
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DIGITAL VIDEO