
BYM
BYM
BYM
BUHAIN
BUHAIN
BUHAIN
your copy-based
your copy-based
your copy-based
design-dabbling
design-dabbling
design-dabbling
data-science-loving
data-science-loving
data-science-loving
ideas-generating
ideas-generating
ideas-generating
creative director
creative director
creative director
TV & OOH
PR
CONTENT
DIGITAL
360 CAMPAIGNS
SOCIAL
BRANDING
UX WRITING
0
years
of experience
years
of experience
THEATRE ACTOR & PLAYWRIGHT
THEATRE ACTOR & PLAYWRIGHT
THEATRE ACTOR & PLAYWRIGHT
TURNED AWARD-WINNING DDB COPYWRITER
TURNED AWARD-WINNING DDB COPYWRITER
TURNED AWARD-WINNING DDB COPYWRITER
TURNED DDB ASSOCIATE CREATIVE DIRECTOR (REGIONAL J&J ACCOUNT)
TURNED DDB ASSOCIATE CREATIVE DIRECTOR
(REGIONAL J&J ACCOUNT)
TURNED DDB ASSOCIATE CREATIVE DIRECTOR (REGIONAL J&J ACCOUNT)
TURNED DATA SCIENTIST
TURNED DATA SCIENTIST
TURNED DATA SCIENTIST
TURNED CREATIVE LEAD FOR A SOUTH KOREAN B2B UNICORN
TURNED CREATIVE LEAD
FOR A SOUTH KOREAN B2B UNICORN
TURNED CREATIVE LEAD FOR A SOUTH KOREAN B2B UNICORN
TURNED SOUTH KOREAN RESIDENT (F2-7)
TURNED SOUTH KOREAN RESIDENT (F2-7)
TURNED SOUTH KOREAN RESIDENT (F2-7)
TURNED COPYWRITER FOR SAMSUNG MOBILE ACCESSORIES
TURNED COPYWRITER
FOR SAMSUNG MOBILE ACCESSORIES
TURNED COPYWRITER FOR SAMSUNG MOBILE ACCESSORIES
TURNED COPYWRITING LEAD FOR LG TV
TURNED COPYWRITING LEAD FOR LG TV
TURNED COPYWRITING LEAD FOR LG TV
CLIENTELE
CLIENTELE
CLIENTELE



























INTERESTED IN
WINNING
A CANNES LION?
INTERESTED IN
WINNING
A CANNES LION?
I PLAN TO GET ONE.
COME ALONG FOR THE RIDE.
I PLAN TO GET ONE.
COME ALONG FOR THE RIDE.

BEFORE THE CANNES-TO-BE,
THERE WERE THESE
BEFORE THE
CANNES-TO-BE, THERE WERE THESE
BEFORE THE
CANNES-TO-BE,
THERE WERE THESE
QUILL EXCELLENCE AWARDS (#CHOOSEGENTLE)
QUILL EXCELLENCE AWARDS
(#CHOOSEGENTLE)
QUILL MERIT AWARDS (GAWAD PILIPINOY, SOLB ANG PINOY)
QUILL MERIT AWARDS
(GAWAD PILIPINOY, SOLB ANG PINOY)
PANATA AWARDS, BRONZE (SISIG CAMPAIGN)
PANATA AWARDS, BRONZE
(SISIG CAMPAIGN)
PANATA AWARDS, FINALISTS (SARAP NG KAING PINOY, CHICKEN INASAL)
PANATA AWARDS, FINALISTS
(SARAP NG KAING PINOY, CHICKEN INASAL)
SILVER ANVIL AWARDS (5TH JOLLIBEE FAMILY VALUES AWARDS)
SILVER ANVIL AWARDS
(5TH JOLLIBEE FAMILY VALUES AWARDS)
J&J GLOBAL JAMES BURKE AWARD, UNCOMMON COURAGE (CAREFREE PRETTY IN WHITE)
J&J GLOBAL JAMES BURKE AWARD,
UNCOMMON COURAGE
(CAREFREE PRETTY IN WHITE)
J&J GLOBAL JAMES BURKE AWARD, UNCOMMON COURAGE
(CAREFREE PRETTY IN WHITE)
J&J RIPPLE AWARDS (BEST COPYWRITER)
J&J RIPPLE AWARDS
(BEST COPYWRITER)
DOWNLOAD MY CV
SEE
T'WERK
SEE
T'WERK
EVEN THE MOST BORING TOPICS CAN BE MAD INTERESTING WITH A LITTLE DOSE OF CREATIVITY
EVEN THE MOST BORING TOPICS
CAN BE MAD INTERESTING WITH
A LITTLE DOSE OF CREATIVITY
EVEN THE MOST BORING TOPICS
CAN BE MAD INTERESTING WITH
A LITTLE DOSE OF CREATIVITY
DOING A SANITARY PAD PRODUCT DEMO FOR TEENS,
WHY NOT GET GUYS TO DO IT?
DOING A SANITARY PAD PRODUCT DEMO FOR TEENS,
WHY NOT GET GUYS TO DO IT?
DOING A SANITARY PAD PRODUCT DEMO FOR TEENS,
WHY NOT GET GUYS TO DO IT?
READ CASE STUDY
REINTRODUCING A BABY PRODUCT LINE?
START A CONVERSATION WITH PARENTS ABOUT
PROBLEMATIC CULTURAL NORMS
REINTRODUCING A BABY PRODUCT LINE?
START A CONVERSATION WITH PARENTS ABOUT
PROBLEMATIC CULTURAL NORMS
REINTRODUCING A BABY PRODUCT LINE?
START A CONVERSATION WITH PARENTS ABOUT
PROBLEMATIC CULTURAL NORMS
READ CASE STUDY
NEED TO HIGHLIGHT SPEED OF DELIVERY?
DO A PRINT AD WITHOUT VOWELS
NEED TO HIGHLIGHT SPEED OF DELIVERY?
DO A PRINT AD WITHOUT VOWELS
NEED TO HIGHLIGHT SPEED OF DELIVERY?
DO A PRINT AD WITHOUT VOWELS
READ CASE STUDY
DEEP DIVE INTO THE FULL LIST OF STUFF
AND THINGAMABOBS
DEEP DIVE INTO THE FULL LIST OF STUFF
AND THINGAMABOBS
DEEP DIVE INTO THE FULL LIST OF STUFF
AND THINGAMABOBS
EXPLORE ALL WORK