
BUY THE UNBUYABLES
for GrabMart
INSIGHT
There are deeper meanings behind the items we buy.
Consumer research revealed that there was the perception for our mart delivery aggregator app service was that it had stock issues. While that may have been true of recent years, the logistics have vastly improved. To break that notion, we showed how anybody can buy almost anything and everything on the app. From love (in the form of roses), peace of mind (in the form of yoga mats and teas), happiness (in the form of chocolates), and more.
TVC
360 CAMPAIGN
SOCIAL



