NO TIME FOR VOWELS
for GrabMart NOW
INSIGHT
Text-speak came about because it took to long to spell things out properly.
Vowel-less words and abbreviations were fast, efficient, and instant.
IDEA
Use this shorthand as the creative magnifier of how fast delivery can be with Grabmart NOW.
We used this as inspiration for a set of static ads. We featured products and situations that people would really enjoy fast delivery. No fancy visual effects, the way the copy was spelled did all the talking.
SOCIAL
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