The very first fashion of its kind in the country. Breaking the taboo on feminine hygiene in one of the loudest ways possible.
01/ THE CHALLENGE
Wetness, odor, and leaks. It happens to every girl, but it's taboo to talk about it. Pantyliner adoption is lagging behind because girls didn't know that their problems down there could be addressed with pantyliner brand Carefree.
02/ THE INSIGHT
Filipino teen girls avoid wearing white panties. Not because it's not stylish, but because they know these stain easily.
THE IDEA
USE THE WHITE PANTY AS A SOURCE OF PRIDE AND CONFIDENCE IN STAYING FRESH DOWN THERE.
07 / BREAKING TABOO
CAREFREE, JOHNSON&JOHNSON
WHITE PANTY MOVEMENT
The very first fashion of its kind in the country. Breaking the taboo on feminine hygiene in one of the loudest ways possible.
01/ THE CHALLENGE
Wetness, odor, and leaks. It happens to every girl, but it's taboo to talk about it. Pantyliner adoption is lagging behind because girls didn't know that their problems down there could be addressed with pantyliner brand Carefree.
02/ THE INSIGHT
Filipino teen girls avoid wearing white panties. Not because it's not stylish, but because they know these stain easily.
THE IDEA
USE THE WHITE PANTY AS A SOURCE OF PRIDE AND CONFIDENCE IN STAYING FRESH DOWN THERE.
We transformed a taboo topic into a trend by creating the very first white panty fashion show. Starring teen celebrity, Liza Soberano to show girls how you can be pretty and confident even in a white panty with Carefree to address any problems down there.
