During this time, hyper-personalization wasn’t possible yet, but we creatively hacked Facebook to help us create “personalized” videos made for each girl. We got celebrity Liza Soberano and recorded her saying the top 100 girl’s names in the country and created hundreds of variations of the video. Using Facebook microsite, we would be able to serve each girl the video that matches their name. These videos created a safe space online to listen to a trusted celebrity talk about feminine hygiene down there.