for Johnson's Baby
INSIGHT
When you’re a mother of a newborn, seeing your pediatrician regularly
is a source of safety and comfort, but because of the pandemic,
mothers may feel that their doctors are a little harder to reach.
We created an emotional thematic video that highlighted mom’s feelings of being alone during the pandemic lockdown. Underscored by a popular Filipino anthem, the words, “You’ll be safe here”, acted as a reassuring message to mothers that despite restrictions, doctors can still be there for them via Zoom and through doctor-recommended products like Johnson’s.
SOCIAL
INFLUENCER
DIGITAL VIDEO