BACKGROUND

Was tasked to be the copywriter lead for the LG TV pages for the LG UK website in 2025. Copy developed was to be used as a foundation for other region’s localization efforts. Features were also similar across products, so this required a more strategic approach and included copy project management to ensure that all pages were aligned.

Scope included all the TV product detail pages for 2025, the buying guide, the AI TV, True Wireless, OLED Art, and QNED evo microsite.

Screenshots follow below.