We revamped a dishwashing liquid brand around Wi-dish-dom by tapping one of the most famous celebrity characters at that time, Lola Nidora. Lola Nidora was known to be like a strict old auntie who gives out solid words of advice for life and love.

We renamed the product variants with witty turns of phrases in the tone of voice of Lola Nidora: Kilig Kalamansi (Lovely Lemon), Citrus-ly in Love, Berry Sweet, Gigil Grapefruit (Giddy Grapefruit), and revamped the visual identity incorporate the sparkles that her bedazzled outfits are known far.