Bym Buhain Creative Director

#PRETTYSTRONGHAIR

for Johnson's Kid's Shampoo

INSIGHT

Because kids’ hair is 2x thinner than adults,

braiding your daughter’s hair is a torture test of how strong their hair is.

IDEA

Make it a trend. Encourage parents to braid like crazy

as the ultimate showcase of hair protection through Johnsons Kids’ Shampoo.

IDEA

Make it a trend. Encourage parents to braid like crazy as the ultimate showcase of hair protection through Johnsons Kids’ Shampoo.

We used then-emerging platform TikTok as the launchpad of the #PrettyStrongHairChallenge where parents competed and showed off the crazy, complicated hairstyles that were only possible with our product to protect kids’ thinner hair. No breakage. Just strong healthy braids with Johnson’s Strong & Healthy Shampoo.

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