With the pandemic, consumer behavior shifted to focusing on only pharmaceutical products like antiseptics and the like. We needed to drive continued relevance for kids’ products. We shone the light on the challenges of having kids away from their friends from school and showed how parents can help them by playing with them and kids’ products ensured they can continue playing and be protected from germs and irritation. (Note: Since there were more pandemic restrictions in the Philippines, we shot this material remotely with a team in Indonesia).