for Johnson&Johnson Carefree
INSIGHT
Filipino teen girls avoid white panties because they're afraid of stains.
IDEA
Turn taboo into a trend and use the white panty as the symbol
of ultimate confidence from discharge and wetness through a massive stunt.
Pantyliner brand Carefree needed to convince teen girls about the effectiveness and relevance of the product. We created our own White Panty Fashion Show using teen idol, Liza Soberano to show girls how you can be proud and confident even in a white panty with Carefree to protect from discharge and everyday wetness.
TVC
360 CAMPAIGN
DIGITAL