02 / THE HUMAN SIDE OF BUSINESS

TRIDGE

IDEATION, COPYWRITING, CREATIVE DIRECTION, AUDIO EDITING

B2B WITH HEART

Proving that at the center of any B2B relationship are people. Leading with heart helps drive the business.

01/ THE CHALLENGE

Agri-tech unicorn Tridge serves as a bridge between buyers and sellers, offering a safe and reliable platform for networking and trading. We needed more traders to sign up, but we also wanted to ensure existing users that they were getting the most out of their subscription.

02/ THE INSIGHT

People don't go into business with people they don't know.

THE IDEA

INTRODUCE OUR PARTNERS BEYOND THEIR PRODUCE.

02 / THE HUMAN SIDE OF BUSINESS

TRIDGE

B2B WITH HEART

Proving that at the center of any B2B relationship are people. Leading with heart helps drive the business.

01/ THE CHALLENGE

Agri-tech unicorn Tridge serves as a bridge between buyers and sellers, offering a safe and reliable platform for networking and trading. We needed more traders to sign up, but we also wanted to ensure existing users that they were getting the most out of their subscription.

02/ THE INSIGHT

People don't go into business with people they don't know.

THE IDEA

INTRODUCE OUR PARTNERS BEYOND THEIR PRODUCE.

Every Tridge supplier has an assigned representative who visits their site and cultivates a relationship with them. By using a combination of virtual tour footage (shot previously to be used on the platform) and interview audio from our Tridge representatives, we could tell real stories behind the suppliers showcasing their reliability and introducing them to the world.

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