01 / UNHINGED MARKETING

MODESS, JOHNSON&JOHNSON

IDEATION, COPYWRITING, VIDEO PRODUCTION SUPERVISION

MENSTRUATING MEN

The title says it all. A unique product demo and social experiment where honesty and authenticity takes centerstage.

01/ THE CHALLENGE

Modess, the leading sanitary pad for women, wanted to showcase its superior absorption versus other brands, but doing another product demo featuring blue liquid was overdone. Plus, how believable would a product demo from a brand?

02/ THE INSIGHT

The most honest reviews can come from the most clueless people. No agenda, just unfiltered truth.

THE IDEA

MAKE MEN FIND THE BEST PAD.

01 / UNHINGED MARKETING

MODESS, JOHNSON&JOHNSON

MENSTRUATING MEN

The title says it all. A unique product demo and social experiment where honesty and authenticity takes centerstage.

01/ THE CHALLENGE

Modess, the leading sanitary pad for women, wanted to showcase its superior absorption versus other brands, but doing another product demo featuring blue liquid was overdone. Plus, how believable would a product demo from a brand?

02/ THE INSIGHT

The most honest reviews can come from the most clueless people. No agenda, just unfiltered truth.

THE IDEA

MAKE MEN FIND THE BEST PAD.

We tapped YouTuber Wil Dasovich (who also had a huge female following) to do the test. We designed a rig that would simulate a girl’s heavy day. The guys went shopping, had their nails did, and even did yoga while trying out different pads. Their comments were authentically ridiculous, but as honest as can be with Modess winning the competition for best absorption.

Create a free website with Framer, the website builder loved by startups, designers and agencies.