04 / SHAPING BRAND PERCEPTION
GRABMART
IDEATION, COPYWRITING, TAGLINE, VIDEO PRODUCTION SUPERVISION, VO RECORDING SUPERVISION
BUY THE UNBUYABLES
Humor based on human truth dispel people's misconceived assumptions about the brand. Leveraging human nature and how our purchasing decisions are always more emotional than they are rational.
01/ THE CHALLENGE
Grabmart, an on-demand delivery service for groceries and daily essentials had a perception problem. People thought that GrabMart's offerings were limited driving customers to use other competitors they believed had better inventory.
02/ THE INSIGHT
There are deeper meanings behind the items we buy. Chocolate isn't just chocolate. It can be comfort, love, hope.
THE IDEA
SHOWCASE OUR SUPERIOR INVENTORY BY SHOWING HOW PEOPLE CAN BUY THE "UNBUYABLES".
04 / SHAPING BRAND PERCEPTION
GRABMART
BUY THE UNBUYABLES
Humor based on human truth dispel people's misconceived assumptions about the brand. Leveraging human nature and how our purchasing decisions are always more emotional than they are rational.
01/ THE CHALLENGE
Grabmart, an on-demand delivery service for groceries and daily essentials had a perception problem. People thought that GrabMart's offerings were limited driving customers to use other competitors they believed had better inventory.
02/ THE INSIGHT
There are deeper meanings behind the items we buy. Chocolate isn't just chocolate. It can be comfort, love, hope.
THE IDEA
SHOWCASE OUR SUPERIOR INVENTORY BY SHOWING HOW PEOPLE CAN BUY THE "UNBUYABLES".
Based on the app search data, we identified product themes that our consumers would be most likely looking for. We created unbuyable values per theme, showcasing in a fun and humorous way, how everything they want is available on Grabmart.