Beyond being cute, each pet was an anthropomorphization of a specific type of traveler. You have the backpacker pug, the bougie cats, the adventure-seeking puppies—you get the drift. The campaign was built on these "petfluencers" we created, designed to grab attention and showcase the ease of booking from flights (Fly), hotels (Stay), and activities (Play) across multiple touchpoints from digital, OOH, and PR.