Inspired by Lola Nidora, a celebrity character at that time, a strict old grandma known for giving out advice for life and love in witty and humorous ways, we revamped the whole brand around the concept of "Dish-karte" (Wi-dish-dom). The brand name informed the visuals, Dazz as in dazzling using sparkles as a motif and magnifier for the cleanliness of plates. Product variants were renamed to match the witty turns of phrases from Lola Nidora: Kilig Kalamansi (Lovely Lemon), Citrus-ly in Love, Berry Sweet, Gigil Grapefruit (Giddy Grapefruit).