02 / ADDING FLAVOR TO B2B

TRIDGE

COPYWRITING, CREATIVE DIRECTION

EMPOWERING TOMORROW

Proving that B2B can be more than just the bottomline. With a big enough vision and the right execution, B2B can be as compelling as any B2C campaign.

01/ THE CHALLENGE

Brand strategy and design for agri-tech unicorn Tridge. Capturing its ambition and translating it into an elegant design system.

02/ THE INSIGHT

Inequality in the agri-food supply chain is an issue of access. If everyone had the same reliable data, trades would be fairer and more equitable.

THE IDEA

VISUALIZE DATA AS THE MEANS FOR A BETTER FUTURE.

02 / ADDING FLAVOR TO B2B

TRIDGE

EMPOWERING TOMORROW

Proving that B2B can be more than just the bottomline. With a big enough vision and the right execution, B2B can be as compelling as any B2C campaign.

01/ THE CHALLENGE

Brand strategy and design for agri-tech unicorn Tridge. Capturing its ambition and translating it into an elegant design system.

02/ THE INSIGHT

Inequality in the agri-food supply chain is an issue of access. If everyone had the same reliable data, trades would be fairer and more equitable.

THE IDEA

VISUALIZE DATA AS THE MEANS FOR A BETTER FUTURE.

We created an exhaustive brand book covering the company's vision, mission, values, and a visual system that can be applied to all external and internal touchpoints. See the design brought to life through actual materials we created. A manifesto that embodies the company's beliefs. A product introduction video. And a Year in Review video to showcase the company's wins in order to attract new investors.

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