INSIGHT
Saving money is a form of self-love.
IDEA
Use the brand name (which is Filipino for love) to show a person’s journey
from heartbreak to loving herself by also investing in our financial product.
We created a TV campaign that played around with the brand’s name. Pag-IBIG is love. You deserver Pag-IBIG. Because after all, investing in a financial product that will grow your money by x times more than a bank savings account is truly a form of self-love.
SOCIAL
INFLUENCER
DIGITAL VIDEO